engine - 5:25 pm on Sep 12, 2011 (gmt 0)

Report: Americans Spend 25pct of Their Online Time on Social Networks [pcmag.com]

About a quarter of the time Americans spend online is passed on social networks and blogs, according to Nielsen’s third quarter social media report. “Whether it’s a brand icon inviting customers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being drive to social media,” Nielsen said in its report. In fact, Facebook is the most dominant Web site; Nielsen said U.S. Internet users spend more time on the top social network than any other Web property. It noted that in May 2011 alone, Americans spent more than 53 billion minutes Facebooking. That comes down to a total of nearly 101 years.

The report is here
[blog.nielsen.com...]