philipjterry - 2:44 pm on Oct 8, 2011 (gmt 0)
viralvideowall, you rightly added passions to the list. I read somewhere, to be holistically successful "make what you naturally do, interesting". In other words I try not to let money be an overwhelming factor on the outset, remember that in order to make it work - you need ***long term*** commitment. And with business acumen chances are high you will uncover all kinds of valuable insights and revenue generating opportunities along the way.
Having said that, there are exceptions. one of my businesses was deliberately chosen in a boring niche but only because I spotted a genuine opportunity and predicted nobody else would have the willpower to do what I did.