anand84 - 8:47 am on Oct 7, 2011 (gmt 0)

Traffic does not equal earnings

While I do agree this is true, isn't it also true that building traction is one of the most difficult things to do on the internet? Facebook did not make money early on, and so was the case with Hi5 and the likes. But the fact that FB had more traffic enabled them to build a business model out of it.

Cross-selling is a pretty popular way to make money. There are a few promising websites here in India that let people recharge their mobile phone prepaid accounts online. They don't make much money out of this service but then earn through selling gift vouchers to the users visiting the site.

I guess with respect to internet, 'if they come, you can build'.