phranque - 5:06 am on Sep 4, 2011 (gmt 0)
welcome to WebmasterWorld, JHN_Design!
at almost 3 years old this is still one of the better posts i have seen on international geotargeting - Making Geotargeted Content Findable For the Right Searchers:
1. Having each page of the site translated into a local language
2. Having those pages checked by someone in the country for any localisation issues (i.e. quirky words/phrases that aren't used or may cause offense)
you would do best to use a language-fluent, in-country, subject-matter-expert to rewrite your content and in some case that will be the only way to get it "right".