Gmorgan - 9:20 am on Aug 28, 2011 (gmt 0)
We have a client that ranks well in the UK search engines for a business that can sell products all over the world.
When you search in English on google.fr and google.es they still show well, but obviously a lot of people in the other European countries (and beyond) use their own languages a lot more.
The client has asked us to look into ways the site can be 'internationaliased'. We've never been involved in this, so were wondering what the project would entail.
I guess it includes:
1. Having each page of the site translated into a local language
2. Having those pages checked by someone in the country for any localisation issues (i.e. quirky words/phrases that aren't used or may cause offense)
3. Build in either subdomains or sections of the site for each language (which is best?) and place all pages there
4. Once the site is live, build links from each country to the subdomain/pages to make google see it as more relevant in that country
5. Ideally, with Google Places as prominent as it is, put local contact details on each section of the site and then register these in a Google Places listing in each country.
Has anyone done this before? Any and all assistance is greatly received.