> "Stop looking at what's there and look for what's NOT there."
And that leads to a market research conundrum I have. On one hand, too much competition and you know there's money to be had but a lot of competition (obviously). But then I find niches where there is no competition and the few sites that exist are really quite poor. First instinct is to assume there must thus be no money in that space, thus why all the sites suck in that space.
There's also the dynamic of finding an open niche but its too open and a small company with no money cannot move the needle. Sometimes it seems small companies are better off if they can find a niche where people are already searching for something, rather than having to sell them on why they need something completely new; it takes real money to sell a whole new category doesn't it? But then if you follow my logic through, you end up in a situation where small companies can only ever be followers and "me too" products. Is that really true? Or do I simply have PPC and keyword analysis blindness? PPC tends to be very much a "pull" media and only works for established products. It seems you need TV ads and infomercials to actually sell a new concept.