Okay - this just kind of illustrates what I'm talking about, IMO. Don't get me wrong, I see opportunity out there insofar as there are big changes afoot. Some are huge all the medical record stuff in health and education moving online, etc. But the other side of that equation is: is there any competition? And everywhere I look, the answer is a resounding YES! I understand, pick a niche ... but every nichey rock I've looked under has come with a sign saying "no vacancy".
As to a few points made above:
> "Google have staked a claim on the market for business websites with "Get Your Business Online"".
Exactly! And its not just them, its Intuit, Yola, Weebly, GoDaddy - you name it. So then I thought to help drive leads for them instead. That seems to be doing okay for the moment but again plenty of competition - Yodle, ReachLocal, OrangeSoda, etc etc. And that's not mentioning the fact that these "agencies" are competing with their own channel providers now that Google and Bing are offering direct programs and starting up local programs, etc.
> "All of those areas are very much generalists. "
Yep. gone there too. And even the niches seem pretty competitive, as compared to the amount of opportunity available within them. For example, let's say I want to help local real estate agents to get online. Much smaller subset. So then I look at people providing IDX websites - and wow there are 20 of them! Okay, then what about people driving leads for realtors? Same list as above unfortuantely but they have their own real estate channels in some cases. Okay, what about productivity tools? After talking to some agents, sounds like they're not really interested in many tools or much process. There are already a few big tooks like TopProducer but few actuallyuse them because (and I quote) "real estate is about the hussle, not managing numbers, and even if they did want the tools, my inbox is flooded every day by vendors that want to come present the latest shiny tool at our office".
Ugh. So you can see where this is going. I've evaluated probably 30 niches at this point, and its the same story over and over again.