netmeg - 2:05 pm on Aug 30, 2011 (gmt 0)
All of those areas are very much generalists. If I was starting from scratch, I would pick a niche and become the expert in that niche online.
Bingo. And not every niche is taken by a LONG shot. My biggest worry at the moment is that I'm only one person (along with half a developer partner) and won't get to all the opportunities I currently see out there for me.
Pick small niches and become the best goddam resource out there. That's what it takes. And then once you do that, you can either broaden that niche, or pick another one and do the same.
If you want to go into web or SEO or consulting of some sort, there are still end users screaming for help in these areas. Just because Google is going to put their businesses online doesn't mean they're going to do it well. There are still tons of local businesses who have no web presence at all (other than their Yelp reviews) There are still tons of small cities and villages who have no web presence at all, or who have nobody to keep them updated, nor anyone to even tell them it's a good idea to include area codes and zip codes on their sites because everyone who comes to look at it doesn't live on Main St. There are still tons of WordPress owners who don't realize if they don't keep their WP and their plugins updated, and their files and databases backed up, they're at risk. There are still tons of businesses who don't realize that there are plenty of other ways to get traffic and buzz besides Google.
By nature, I'm a glass-half-empty kinda gal. But when I look around, I see so many opportunities out there right now it makes my head spin.
Spend a week or two listening and reading. Find some stupid little problem that people would rather throw money at than time, and solve it. Or if you prefer client work, start looking around at all the things that need to be *fixed*. There are a ton of them.
TONS of stuff to do. I haven't been able to take on a new client in years, myself. I only wish I were younger and had more energy, ork ork.