---- What Business Models Make Sense in 2011 and Beyond
Lapizuli - 3:14 am on Aug 30, 2011 (gmt 0)
Sitting on a wave and not realizing it, I think...
A classic example is how to help the small business get a website online or helping real estate agents drive leads online. But those are done to death already. And so then what?
That's a great one. It's not done to death, just barely begun, because they're resting on temporary infrastructure. (To steal from philosopher Thomas Kuhn and mix a stew of metaphors, what's been done to death is the "normal science" of building around the rickety settlement. Not the "revolutionary science" that builds the next level of settlement.)
People are desperate for help getting online. The current "help" - well, it sucks.
Go back to when American society was converting to cars from railroad in the late nineteenth to early twentieth centuries. People could sprawl, and they did, as fast as they could, into nexuses that eventually became suburbs. At first they built their own buildings on the spot or with Sears house parts. These were rugged individuals; they had to be to build AND create opportunities for themselves in the new terrain. (Sound familiar, oh webmasters...?)
In later decades, the suburbs needed specialists, not just rugged individualists, and new waves of people moved and congregated who didn't have to know how to build at all - the houses were built for them.
Now back to today. Moms and dads and kids and grandparents and people who've lost old-economy careers or who are just starting their careers are coming online - to work. We're the post-industrial immigrants of today. As people move online, everyone is going to want a website as a base of work and/or socializing. Everyone. Who can create and run websites? Certainly not everyone, no more than everyone in the 40s and 50s could build their own houses, shops and offices and still do their specialty, too.
Non-techies like, well, me need easy, secure, and flexible ways to run our own websites. We're specialized to an insane degree now. We need to be able to specialize in our widgets and not have to build our own widget stores brick by brick.
No CMS, no social platform out there, is easy or flexible enough by a longshot for what will be needed - what's needed right now.