martinibuster - 5:14 am on Jul 5, 2011 (gmt 0)
It was an interesting article but the author is making some assumptions and not qualifying them as such, particularly that people are flocking away from web content.
More people are spending a lot of time on FaceBook.
The Internet audience at FaceBook andwas poached from content sites, thus the web pie is shrinking.
Just because some people are obsessing with FB doesn't mean they were poached from content sites. If they're researching their vacation, spas, resorts, bicycles for their kids, a romantic restaurant for their date, how to trim a tree, etc. they're not going to reach for FaceBook.
Nevertheless, the author does raise some thought provoking ideas. I was especially intrigued by this one:
...changes the role of companies on the Web from mere content publishers or providers to truly connected digital partners for real people.
That's interesting. Provoked me into asking questions like, What are the ways a content site can integrate it's usefulness into a site visitor's life and depend on it?