Social media advances while the elderly webmasters still believing its 2001 fail to see the changes.
visualizing the decline of the destination web, the rise of the social web
As an exercise, pick any of the top 100 brands from the Millward Brown or Interbrand list. Then go to Google Website Trends and enter that brand’s URL (i.e. bmw.com), selecting “websites” above the resulting graph to get unique visitors.
For each brand you should find that visitors between 2007 and 2009 are trending down, or flat at best.
Where are People Going? Facebook, Twitter, Tumblr, etc.