jonathanleger - 1:31 am on Jul 3, 2011 (gmt 0)
It is time that those SEO's that have been in denial, read and reread the following:
SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.
For non-commercial queries I completely agree, but does anybody search Facebook for "best android phone", or "dallas tx car insurance"? I don't think so, nor do I think they ever will.
Will search engines always be where people go for commercial queries? Who knows, but if not, social sites like Facebook will not be what replaces them. They just aren't built for it.