frontpage - 8:35 pm on Jul 2, 2011 (gmt 0)
After 20 Years, Is The Website About to Become Extinct?
"In a few year's time there won't be such a thing as a website," claimed Boulton. "With the rise of the social Web, now online experiences are built around the individual rather than around the organization."
So whereas websites are "destinations that you go to to find information," according to Boulton, the current era is increasingly about information coming to the individual and interacting with it on devices like smartphones.