celgins - 7:07 pm on Jul 2, 2011 (gmt 0)
You can try to use these sites to steer eyeballs to your core site, but that also means you have less time to work on the core site, after all.
Some of the attraction for webmasters and content developers is that it doesn't take a lot of time, or effort to integrate social media into a web presence.
Facebook and Twitter have already done the hard part by gathering millions of eyeballs and ear-gates in one place. All the web content developers have to do is use it to their advantage.
This, IMO, is the most powerful piece of Elowitz's article:
People who come via social media stay longer on the first visit; and they are more likely to come back sooner and more frequently. Overall, our visitors from social networks have a relationship that’s several times stronger — and several times as valuable when measured in engagement, pageviews, and revenues — than the relationships people form when then arrive through search.