onepointone - 4:45 pm on Jul 2, 2011 (gmt 0)

BIG companies, like Google with +1 groups, are trying to be the everything of the internet

Yeah, a little part of me thinks that 'social' is just a smokescreen to sucker people to putting their content, time, effort into someone else's web property. Third party mega sites like facebook, twitter, goog, youtube, (ecoms: amazon, ebay).

You can try to use these sites to steer eyeballs to your core site, but that also means you have less time to work on the core site, after all.

Oh well, have to go where the people are, guess it's always been that way..