that is the 2nd most powerful document I have read in the last 10 years. The other was the famous Wired, "web is dead" article. [wired.com...]
I can't say I disagree too much with the author of either of the articles, however Ben Elowitz makes a couple of points that few have read before. One very critical piece for webmasters to understand about the Google ecosystem:
Unlike the ecosystem set up by Google, where the search engine ironically intermediates between users and the objects of their queries (so that users reinforce their loyalty to Google, far more than to the publisher), in the world of social publishing, the Facebook hub enables a direct, if constrained, relationship between users and media brands.
It is time that those SEO's that have been in denial, read and reread the following:
SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.