engine - 11:59 am on Jun 24, 2011 (gmt 0)
comScore Stats: The Web Is Contracting [allthingsd.com]
We all read the statistics every week documenting the meteoric new growth areas of the Internet, and they are impressive:
Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.
None of this is a newsflash. Every venture capitalist, Web publisher, and digital marketer is hyper-aware of these three trends.
But what’s happening to the rest of the Web?
The Web Is Shrinking. Really.
Here are the facts:
When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.