engine - 6:04 pm on May 27, 2011 (gmt 0)
U.S. Net Ad Revenue Grows To $7.3 Billion In Q1 [mediapost.com]
As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever.
"I think the growth from [the first quarter of 2010] comes down to a couple of things," explained Joe Laszlo, deputy director at the IAB. "First is a return to the growth trend interactive spending was on prior to the recession."
"But I also believe that marketers and agencies have steadily improved their understanding of interactive advertising and how it can work for both branding and direct response campaigns," Laszlo added. "That is making them increasingly comfortable and confident that ad dollars spent online deliver real results."