Sgt_Kickaxe - 10:17 am on Apr 30, 2011 (gmt 0)
Authority matters, it's human nature to "want the best" so you have to make your site "become the best" in whatever subject it's focus is.
You can split the internet into two types of sites. #1 and everyone else. Only #1 isn't fighting an uphill battle, every other site is, so keep chipping away.