weeks - 8:46 pm on Apr 22, 2011 (gmt 0)

People won't buy a Pepsi car, wear Crest shirts or live in Kodak homes. Why use Amazon's computer services?

Seriously, eleven years ago I worked for a large regional retailer who did what Amazon is doing--they sold their computer expertise. AND REAL COMPANIES BOUGHT IT. It was amazing. Did our customers get burned. Ohhhh yeah.

The last time I leased major computer power I took a look at Amazon. It was obvious that they were not serious about this business. And, we were building it out to sell. So, we went with a brand name firm. I was worried that our buyers would see Amazon as our provider as a negative.