BillyS - 3:08 am on Oct 27, 2010 (gmt 0)
I wouldn't trust Google to continue sending the same level of traffic that far into the future.
I could just as easily argue traffic will double. It's a guess - feeling lucky max?
I was approached by a company last year and their offer was 12 months net. The site doubled that profit this year. They came back again this year. I told them I was expecting another 50% increase in 2011.
I think the question is really a personal one. Are you ready to sell the business? Start over? Retire?