crosenblum - 3:50 pm on Dec 29, 2003 (gmt 0)

The goal of all of this is to make us realize that, we can create the prettiest design, the most informative content, but unless we shape it towards what the customers really want, and not what we think they want.

If you traffic is comming then going, if your customer life cycle is stagnating, then there is some lack of balance.

Find out what your customers want,and what your competitors are doing to meet those wants.

Even ask friends, relatives, to identify problems.

I like and respect Jakob Nielsen, because he splashes fresh water on our preconcieved ideas that design and content alone are enough.

When none of it matters, unless it's fulfilling a new the customer has.