chiyo - 4:06 am on Mar 26, 2001 (gmt 0)

I tend to agree with Grindiron on this one. There was so much marketing copy there, I honestly got bored... it all sounded so ungenuine, and so reminiscent of marketing scam copy, so i never clicked on past the second page..

That's not being rude. Just an honest opinion.

It may also be coloured by the fact that I am reading from outside the US. And reads like generic US marketing copy that we may get on US imported late night shopping channels. Obviously it works or else we would not be seeing so much of it on the Web.

As far as giving the copy "a chance", I did go on with an open mind. But I would have preferred to see the facts up front, than being asked to click on.. and being faced with more marketing copy preamble. Concise statements of benefits.

Im not sure that the secret of this technqiue is that readers have invested so much time in reading before they get to an order form they sometimes order so the last 20 minutes would not be such a waste of time!

It may well work with some Americans and my reaction may not be typical. So please see it as an individual reaction.