Graham - 12:56 am on Mar 26, 2001 (gmt 0)

>full of marketing dribble and the only thing that came to my mind was SCAM SCAM SCAM!

The reason it didn't work was because you knew what you were looking for and you didn't give it a chance. I am going to sound like I am cheating my customers here but its just business. The unsuspecting consumers won't be as skeptical as you were. So, yes they will be taken away by the physchological triggers producing more sales. So maybe this form of marketing isn't for you. But I truly believe its worth looking into. By the way, that is a good saying. It is pretty accurate of this marketing method.

Thank you for the tips Ted. I don't have very much experience in copy writing so I have a guidline now which should prove to be quite useful when I get down to it and actually write these things.