engine - 3:38 pm on Mar 19, 2010 (gmt 0)
Hitwise: Facebook Visitors Are Regular Newshounds [weblogs.hitwise.com]
A few weeks ago when I posted my blog entry about Facebook being the largest news reader I received a few comments and emails noting that visitors aren't as valuable if they don't come back. Advertisers and retailers need some assurance that visitors will return again and again.
Hitwise data indicate that visitors from Facebook are more loyal to News and Media websites than are visitors from Google News. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook compared to 64% for Google News.