buckworks - 8:33 pm on Mar 11, 2010 (gmt 0)
I would not have sold the site I referenced earlier in the thread for only three years earnings. I held out for significantly more than that ... and got it.
As several have pointed out, a productive, well-established website has value just to keep it, and that puts one in a strong position to negotiate.
There are risks and rewards to balance on both the buyer's and the seller's side.
Here's one that hasn't been mentioned yet: if you just kept the site, but something happened to you, what would happen to the site? Would your heirs know how to keep the site going and sustain the income? If the answer is no, or with great difficulty, that might make a purchase offer seem more attractive. If you have no heirs you might not care about that.