OddDog - 12:07 pm on Jan 4, 2010 (gmt 0)

Not the end of search, but search is being done in differnet places to regular search engines.

Nielson study indicates that 18% of all searches are now done inside social networks. Thats 18% already, adn its a figure that is exploding.

As a personal observation, more and more oif my friends know have there social network platform of choice as there home/start page, when beofer it was google.

That shift is very very important.