DXL - 6:39 am on Dec 21, 2009 (gmt 0)

When writing a newsletter or press release, copywriters would suggest that you craft a title that would make a reader curious, and encourage them to read more (ex: 10 Things you should know before Buying your next Widget).

Should that same strategy be applied to the title of a blog post, or should the emphasis be on writing a keyword-rich title for the benefit of search engine optimization? I'm trying to determine what will benefit a blogger more in terms of traffic in the long run.