anand84 - 5:42 am on Aug 23, 2009 (gmt 0)

You need good content, yes, but on its own that is not enough. You must must MUST have a strategy for promotion.

Thanks for the advice Buckworks. Apart from legitimate PPC, I find almost all kinds of promotional means on the internet pretty shady. Be it adding valuable answers on Yahoo Answers with a small link to my site or Ezine articles (again with my links inserted), or social media marketing (aka spamming), I am yet to stumble upon some promotional methods that is 'Colgate' White. It'a all gray somewhere.

Besides, don't you think search engine is the best word-of-mouth tool? My other tech blog now gets mentioned frequently on Twitter, and those who tweeted were those who came across my site via search.

It could turn out to be a Google or an Enron. Sites fall in and out of favor in the rankings all of the time, sometimes due to factors outside your control, like search engine bugs or competitor dirty tricks.

That is definitely critical that we don't rely on 'bluish green widget' keyword for our bread and butter. My site is going to have thousands of different keywords targeted. But by building them all in a single website, I am building a mammoth site, Google will know that this is pretty huge; instead of having different websites for different minorly different topics.

Also, when you are starting out, don't you think it would be better to focus on one, and move on to another as the first one stabilizes. Otherwise it would be like chasing more than one hare and catching none.