graeme_p - 7:48 am on Mar 29, 2009 (gmt 0) That is the key. This implies (among other things): 1) Do not copy content.
Adding value to the web rather than taking value from the web covers a multitude of sins.
2) Acknowledge sources. Not always easy because I check so many for some articles, but at least acknowledge the important ones (i.e. the ones that had the most effect on what you wrote). Plagiarism is much worse than breach of copyright.
3) Do a good job. Do not publish something that is just good enough that a reader will not realise that you have been sloppy.
4) Do not mislead users - no deceptive links, no inaccurate meta description, make ads look different from content. Advertorial counts as ads!
That is the key.
This implies (among other things):
1) Do not copy content.