incrediblehelp - 7:42 pm on Feb 9, 2009 (gmt 0)

Here is a good one.

I have a client that has recently updating some page names. They have 301 redirected the old URLs to the new ones properly, but are hesitant in investing the time in changing the internal links (navigation, etc.) to match these new URLs. instead they feel they can just leave the redirects in place and everything will work out.

Obviously I don’t agree. I told them how your website internally links to itself is a huge deal and even with the redirects in place letting the search engines know that changes have happened you still need to change your internal navigation and other links to match these changes. Basically they said prove to me why I need to.

So folks what should I show them in as far as evidence? Any old threads, blog posts from top SEO experts that can explicitly tell them they need to do this?

Help!