markd - 6:38 pm on Nov 5, 2003 (gmt 0)

I have found that good, informative email signatures are one of the best 'viral marketing' tools around - far from being a 'Dilbert issue'.

A lot does depend on the industry and the proposition. I also find that people DO look at email signatures, particularly if they are interesting and the receipient is a 'prospect' rather than someone who is used to receiving emails routinely from the sender.

I have also got excellent returns on varying the tagline which sits above and below the 'standard' contact details. This can be used for a whole range of uses:

Links to news releases
Links to 'special offers' or sales promos
New product launches etc. etc. etc.

Let those who snigger continue to pay for their AdWords and PFC listings, whilst you generate traffic by merely sending emails :)