Beagle - 12:19 am on May 23, 2008 (gmt 0)

...and wouldn't have the key phrase in the URL

It wouldn't be at the beginning of the URL, but if you use it for the name of the folder it will be included - I don't know what the effect is of having the keyword/phrase in different parts of the URL. Of course, using subdomains would eliminate that possible problem.

One thing that would make me nervous about using this company's method is that it makes for an awful lot of cross-linking. Occasional links between specifically related pages might be okay, but wholesale linking among sites with the same owner can look a lot like link-spam.