shasan - 4:58 am on Oct 5, 2003 (gmt 0)

Another way of looking at it is trying to get more people to the contact us page.

Your conversion rate is low on the contact us page, but increasing overall traffic coming to the page (assuming the conversion rate stays constant) will mean a net increase in actions.

Work in a link to contact us where-ever else you can on your site. Make it a call to action after product/service descriptions on the other pages.

This idea can obviously be extrapolated to the entire site.. i.e. more traffic to your site = more people to your contact page = more contacts.

Ideally you would work on a combination of both traffic and conversion rate, but if you're not having luck with one, there's always the other.