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---- Getting people to "Contact Us"


jimbeetle - 2:47 am on Oct 2, 2003 (gmt 0)


For the one site I manage that depends on contacts the mailing address, phone and e-mail were always in the footer of every page. For whatever reason, the contact page in the old design only included a choice between e-mail addresses and a simple form. The site never generated many contacts.

When the site was recently redesigned I changed the contact page to include all contact methods, in this order:

Full mailing address
All phone numbers (business, toll free, fax)
E-mail addresses for individuals
Online form

Now, this info (except for the form, of course), was, I said before, always in the footer of every page, but now contacts have dramatically increased, with many more by e-mail and the form.

I really don't know what made it work this time around (choice, trust), but consider giving all contact methods equal prominence on the page.


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