Whitey - 11:35 am on Nov 15, 2007 (gmt 0)

It's not just airlines.

Much of the travel industry uses bait advertising. For example, most of the hospitality industry use rack rate prices to indicate "discounts" which are utterly false, since nobody ever intends charging the inflated rates.

Many websites provide "from" prices which you can rarely find.

I think if the travel industry is to receive a crackdown, it must be at the supplier level like airlines , hotel chains and car rental companies who licence sales to web sites. And then the websites as a secondary level of distribution could be better tackled.

But i give little chance to the regulators conrolling the whole industry. It's been going on for decades in other forms and they didn't manage to fix it. Airline's might be an easier target though, since there's fewer of them.