iwwc - 9:34 am on Nov 15, 2007 (gmt 0)

I run a ferry website. The price stated on the site is the price you pay. No misleading prices are advertised at all, yet I still get customers asking me if I can match an offer they have seen elsewhere that clearly is not going to be the price you end up paying.

When I explain that they have to add this, that and the other to those prices and it will cost them even more than they would pay on my site you can tell they don't believe it.

I think there is a responsibility to ensure that you are not misleading customers, so I welcome it with open arms.