vik_c - 7:14 pm on Oct 15, 2007 (gmt 0)
HowStuffWorks leverages the exclusive digital rights to over 30,000 books, 800,000 images and more than 180,000 maps
That alone ought to be worth a lot besides the 11 million unique visitors a month. Discovery can expose its TV channel to that many people each month. Think of how much they would save in brand building especially if the target audience is so similar.