edd1 - 1:11 am on Aug 29, 2007 (gmt 0)

Don't know if anyone has suggested yet but add a blog straight away. Think about some PR stories, use digg, delicious etc. Think about an RSS feed if you have any kind of news updates associated for your site. This will be easy to do from the blog anyway. Think about writing an ebook to give away free from your site. Once it's available ask specialist blog owners etc to review it for you. Do the basic SEO stuff but don't dwell on it in the early stages. Think quality, value and networking.

If you do all this well, the links will take care of themselves and the search traffic will come eventually but it will just be a bonus.

Hope this helps. It really is what you should be doing and if any of it doesn't make sense let me know and I'll sticky you some good resources. If you really have built a great site then you deserve traffic and the brutal truth is that search engines don't recognise quality sites quickly unless they pick up the buzz through social bookmarking, news sites etc.