---- Microsoft's $6 Billion aQuantive Deal Goes Through
engine - 3:35 pm on Aug 13, 2007 (gmt 0)
In closing a $6 billion buyout of digital marketing company aQuantive on Monday, Microsoft is taking a first step in its quest to leapfrog Yahoo and challenge Google in the online advertising business.
"Our goal is to be No. 1 or No. 2," Kevin Johnson, president of Microsoft Corp.'s platforms and services division, said in an interview last week.
With aQuantive Inc., Microsoft believes it has cleared away some worries about how to stay profitable during the shift. Johnson said units in the two companies are being combined and reorganized to provide an advertising platform to support new Web-based services.