ronin - 12:34 pm on Jul 25, 2007 (gmt 0)

I smell a PR stunt...

zulu_dude may be right on the mark.

Remember when the authors of dodgy pseudo-research volume Holy Blood, Holy Grail took Dan Brown to court over his alleged theft of ideas to write that awful trash The Da Vinci Code a few weeks before the movie was released?

Sales of both books rocketed. (And the additional free publicity probably didn't damage cinema ticket sales either).