engine - 1:06 pm on May 18, 2007 (gmt 0)

In a bid to boost its presence in advertising, Microsoft said Friday that it will acquire Aquantive, a digital marketing and services company, in a deal worth $6 billion. Microsoft said the deal will help it support more-advanced advertising products and technologies across areas including media planning, video on demand and IPTV. Aquantive produces the Atlas Media Console and Drive PM tools for advertisers and publishers, and owns interactive ad agency Avenue A/Razorfish.

Microsoft to buy Aquantive for $6 billion [news.com.com]