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---- ComScore And Neilson/Netratings Buckle To Demands


treeline - 1:56 pm on May 18, 2007 (gmt 0)


This can only be a positive step. Forced to 'fess up on what they're really doing they'll both have to get better.

Of course the panel method has some pretty severe limits, especially for smaller sites. You may have stable traffic, but a panelist or two showing up (or not) causes wide swings in their stats for you. On the other hand, counting every single visitor opens you up to swarms of bots trying to skew the stats.

Maybe they'll both have to get larger, broader, more representative panels to compete now. That could enhance accuracy.


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