kaz - 4:18 pm on May 4, 2007 (gmt 0)

Can microsoft or yahoo compete against google on their own? I think the results of that have been conclusive. Can they compete better together, maybe - but I think that is a stretch.

From a management/strategic standpoint, if you really thought this deal was going to fly, would you pull your ppc partnership with the company you wanted to buy and then go thru a lot of effort to create your own? If it does go thru, then adcenter was a (big) mistake at the top.