jecasc - 10:29 pm on Mar 24, 2007 (gmt 0)

I've been using simple shared SSL that comes with my web hosting package ever since I started my online shop and I do not think it makes any difference. Actually I do not even think that the majority of people even care if you have Shared SSL, SSL or Extended Validation SSL or none at all. Hell - I had customers that send me their credit card details by email, I even had customers asking me if I could create a Paypal account for them. And I would be very surprised if anyone ever checked for the SSL certificate at all.

And if you want to make a customer feel safe make the checkout process as smoothly as possible with no warning messages at all and definetly not with a address bar that suddenly turns bright green. I would bet that as long as this feature is not very widely known it scares more customers away than it attracts.