Page is a not externally linkable
StanBo - 12:00 pm on Aug 11, 2003 (gmt 0)
While "Branding, Marketing, Customer Support, Software, Needs etc" are nothing but the tools that might help you to reach the goal.
What can make it or break it depends on what you want to make.
If it's a portal, the key word is versatility.
If community - it's comfort (like in that very pub example).