krieves - 4:48 pm on Jul 15, 2003 (gmt 0)

I agree, logos are extremely important to a company's image and it's brand recognition. A poorly executed logo is either not noticed or it so similar to others that it has no impact and is not remembered.

Generally, a good designer will want a written agreement executed before any work is performed.This serves serveral purposes, some of which are: 1)outlines what is expected by the customer, 2)specifies costs, and 3)outline what is expected by designer. A good designer will do some research into the customer's goals, it's goods and services, and it's history. Afterall, a good logo often hints at all or some of these things.

Also it can't hurt to look for a designer who's a member of the AIGA (American Institure of Graphic Artists). Most of us agree to adhere to certain ethical standards which includes the originality of artwork.