cfx211 - 7:28 pm on Jul 14, 2003 (gmt 0)

I would recommend that your logo designer have a background in the graphic arts first, then digital second. Anyone can hack around in photoshop, but I feel that you only get a really good design when the designer can draw. They may never touch a pencil when doing your logo, but the thought process goes way beyond the cut, paste, layer mentality.

I would also request from your designer four or five rough looks with the ability to choose one, make some comments, and then have the designer come back with with a couple refined versions based on your comments. Only after going over the refined versions should they do a final.