killroy - 10:36 am on Jul 14, 2003 (gmt 0)

Also, ask for a write up explaining why the designer created the logo they way they did.

A professional logo designer will use every element for a specific reason. To draw attention, to indicate, to direct, to point and so on. We've made all our logos in-house, we have a pretty talented person, and he designs logos with a purpose. He makes the logo work FOR the company/product, not just sit prettily in the corner.

A real logo is not just a graphic, but part of the business and pulls it's own weight. I think asking for a point by point explanation of the logo may deter less professional "logo designers".

SN

[edited by: killroy at 11:37 am (utc) on July 14, 2003]