pageoneresults - 8:10 am on Apr 9, 2006 (gmt 0)

Wow! If all of this is happening while we are asleep, we're in trouble. Hopefully those of you involved with email marketing are keeping up with all of this. After MaxMaxMax posted their additional Trusted Email programs, I decided to do some price comparisons. Are you ready for this? Get your checkbooks out...

Goodmail Systems CertifiedMail

Application Processing Fee
- $399.00

Token Rates (as low as $2.50 per thousand emails)
- $0.0025 per email

ESPs (Email Service Providers) will need to purchase the Goodmail Appliance (PowerMTA or StrongMail) in addition to the above costs.

Bonded Sender Program

Non Profit - Max 1,000,000 email messages per month

Application Fee
- $400.00
Annual License Fee
- $0
Bond
- $250.00

Commercial - Max 500,000 email messages per month

Application Fee
- $400.00
Annual License Fee
- $1,000.00
Bond
- $500.00

Note: Additional tiers available and pricing does increase quite a bit with max numbers at...

Commercial - Unlimited (Bulk Email)

Application Fee
- $1,500.00
Annual License Fee
- $20,000.00
Bond
- $4,000.00

Habeas for Senders

2006-04-09T01:08:00-0700 - The Habeas site has been down since I've been performing the pricing research. Once it is back up, I'll get that data and append this topic.

ISIPP aka IADB

Newsletter Publishers
Publishes hobby newsletters, not a corporate or online business
- $10.00 per month

Non-Bulk Corporate Mailers
Sends only transactional and business correspondence, no mailing lists or other bulk email
- $100.00 per month

Bulk Corporate Mailers
Sends their own incidental bulk mail such as in-house newsletters; Internet communications is not part of their primary business model
- $150.00 per month

Commercial Primary Mailers
Sends bulk email or other Internet communications as part of business model; does not send email on behalf of customers
- $200.00 per month

Email Marketing and Campaign Providers
Sends email on behalf of customers (fewer than 30 customers)
- $200.00 per month

Email Marketing and Campaign Providers
Sends email on behalf of customers (30 or more customers)
- $300.00 per month

Non-Refundable Application Fee
Includes all background, reference, and other checks
- $500.00

The cost of doing business just got a bit more expensive.

But, you'll need to compare that with the cost of lost business due to your emails not being received.